In my Business and Economic Foundations of Public Relations class, my final project asked us to dive into the financial impacts of a specified industry in California. My group was assigned to agriculture, and we decided to perform a case study on cannabis production. We compiled a financial analysis of the budding yet lucrative industry as well as traditional PR materials for a hypothetical California Department of Food and Agriculture.

Take a look at the article and layout I created as a piece of owned media that could be placed in a trade magazine. The article highlights Socrates Rosenfeld, an army veteran who founded Jane Technologies: a “click and mortar” cannabis company that operates an online storefront in partnership with local dispensaries.