Project Management

Whether it’s an advertising campaign or a pitch for a new product, I often find myself in the role of Project Manager. In this position, my knack for organization and my seasoned communication skills merge with my interest in each step of the process. This all shapes my leadership abilities that focus on commitment to a stellar finished product.

  • Lenovo Legion

    In my Introduction to Advertising class, our final project offered the chance to create a full-fledged branding campaign for a real product. We were presented with the Lenovo Legion, a gaming laptop. What my group initially lacked in gaming knowledge, we made up for in commitment to the campaign. I fell into the project manager role as I helped delegate tasks within the group. I also lent my expertise to the graphic design elements, social media posts, TV spots and a good portion of the slide deck copy. Take a look below for the full campaign.

This way to the campaign