The Newsroom
Public Relations begins with a strong foundation in writing. This enables practitioners to successfully pitch media outlets with their unique story. Take a look below for professional-grade examples of my Public Relations writing.
Design by Brigid Murphy
Never Settle by Beyond Meat
For my Strategic Public Relations Media and Content class, we were tasked with creating an original yet hypothetical campaign for an existing brand. As a devoted vegetarian, I decided to launch a brick and mortar, fast-casual restaurant by Beyond Meat. The campaign illustrated that with Beyond Meat products, both meat and plant-based eaters would never settle on the taste of meatless options again.
-
Press Release
NEVER SETTLE ON TASTE
Beyond Meat to launch new meatless restaurant in New York City to encourage more plant-based choices while dining out
-
Pitch Letter
I addressed this pitch letter to Nikko Duren, a Staff Writer at The Infatuation – a renowned restaurant recommendation site. I would hope that contacting Nikko would lead to a review of Never Settle by Beyond Meat. The restaurant could also be added to an upcoming meatless restaurant guide on the site.